Site Monitoring

Checking keywords used to reach a site

Search Engines

When you enable referral monitoring, Site Vigil builds a dynamic profile of the visits to a web site. Part of the information in each log file record is the Query used to reach the web site. This includes the keywords a user entered in order to find the site, A regular inspection of the keywords will show the most popular words used to reach a site. If these do not include the words expected (the theme of the site) then you need to consider modifying the pages to make the search engines rank your pages with a more appropriate rating.

In the Keyword configuration screen the main display list shows the keywords in order of frequency. To get more details click on a particular referrer in the list above and then select Show details for selected referrer option. The list will show the individual visits to the web site from that particular source.

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