Monitor Keywords used to reach Web Site

Getting a good placement on search engine listings can be a very effective way of bringing visitors to a web site. A good search engine ranking used to be just a matter of adding lots of keywords to the head of a page. The top search engines now take into account lots of other factors : the title, the description and more importantly the text within the page itself. A good site will have lots of other sites linking to it, and that is an important criterion for a search engine to use in the jostle for the top position. This is described in full in our companion guide on Search Engine algorithms.

Strategies that gave a good placement some time ago will not work, particularly as many of the search engines of yesteryear are rarely used. To get a handle on what search phrases people are using to reach your site may suggest that a specialist page concentrating on an item of interest will be worth adding to the site.

Site Vigil produces easy to understand reports on the referrals coming to a web site based on the search engine used and the keywords entered. The following screen shot shows that the terms IP and addresses are quite popular keywords and may justify being given more prominence on the web site. It also shows that Yahoo is the main search engine being used to reach the site.

A good way to bring traffic to a web site and thereby get links and referrals is to add a comprehensive reference section. A web site is only as good as the content it provides and ultimately the best content will win out. Our Site Vigil product supports analysis of web site position.

keyword monitor

keyword monitor

Web page keywords are the words and phrases that epitomise the product or service that a web site is offering. Originally the term keyword had a narrowing meaning, referring to a particular HTML META tag in the page header. Now that search engines use sophisticated analysis techniques to determine what each web site is all about, it is both more important and more difficult to get the appropriate keywords registered for each separate web page.

Each page needs to be carefully constructed to place keywords in all the appropriate places, in the title, description, keywords, headers and text.

Site Vigil can monitor the keywords that users are using to reach your web site. It builds up a list of keywords used to reach the site from search engines.

keyword monitor ranking

keyword monitor ranking

Site Vigil™ is a sophisticated web site monitoring tool that lets you thoroughly check your site. Improve the effectiveness of your web site by tracking the flow of visitors. Make sure your site is operational and your web host is giving a fast, trouble-free service. Automatically check the position of your site on search engines and the validity of all the links.

It runs on an ordinary Windows® PC, using your normal Internet connection to gather data quietly in the background. Periodically it will alert you as soon as a problem is spotted.

Site Vigil is available for a free 40 day trial, give it a try by going to the download page.
To look at the program features in more detail take an online tour of the product
We have a large reference section and a set of case studies to help you with all your monitoring needs.